Increase your subscribers and followers – Blending the use of your YouTube channel and your Instagram account with cohesive content keeps your audience engaged, aware and informed. Let’s take a look at why posting your YouTube videos to Instagram will increase your engagement and boost your brand reach. If you’re ready to harness the updated, video-focused version of Instagram, you’re most likely thinking about sharing content across multiple different platforms.īut if you’ve just spent days filming, hours editing and just clicked publish you’re probably left wondering if you’ll need to painstakingly make another batch of content for Instagram or if you can kill two birds with one stone, and leverage your YouTube videos on Instagram. Why would you post YouTube videos on Instagram? And with the rise in TikTok and Instagram Reels, YouTube shorts provide the same vertical video format that is trending across all major platforms (making it easier than ever before to repurpose these videos). YouTube shorts have seen massive success since launching in 2020 and generated over 66.7 billion views in 2021.īringing rapid-fire videos to the world of YouTube has allowed creators to tap into new engagement from subscribers. In this new feature, creators can upload snippets of their original content or short-form videos up to 60 seconds long. Even after 15 years, YouTube had 1.67 billion views in 2021, which is enormous! YouTube was the first platform to bring videos into the lives of millions, and YouTube offers viewers a massive range of content from how-tos, comedy, beauty, lifestyle and more.Īnd while it was historically longer-form content, YouTube recently announced the launch of ‘the shorter side to YouTube’ with YouTube shorts. That’s right, YouTube is more popular than ever. Okay, but what about YouTube – is it still popular? There’s no denying that video content will become an even bigger part of the Instagram feed experience in 2022 (and beyond). And with continual app developments, Instagram revealed a new full-screen experience for users, with emphasis on creators and brands prioritizing immersive video content. Short, engaging video paired with a hyper-effective algorithm has proven to keep the audience hooked. While TikTok may be getting a lot of attention as of late, a recent survey shows 61% of Gen Z TikTok users plan to spend more time on Reels. Instagram Reels receive 22% more engagement than other types of Instagram posts. Plus, Instagram’s answer to TikTok (Reels) has stepped in and skyrocketed with mind-blowing popularity. But after IGTV was phased out in late 2021, Instagram created a new consolidated video offering for creators and brands. 
7 Top 5 video metrics to measure success on InstagramĮver since Instagram pivoted to video and launched IGTV, the app grew exponentially.6 Repurposing ideas for video content: from YouTube to Instagram.5 Content ideas for YouTube videos that will work well on Insta.
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4 How to share a YouTube link to your Instagram account.Edit and convert the files to meet Instagram’s video requirements 3 How to post YouTube videos on Instagram.2 Why would you post YouTube videos on Instagram?.1.1 Okay, but what about YouTube – is it still popular?.1 The rise of video content on Instagram.
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